Fuzz by Mary Roach

I am a huge fan of Mary Roach, when the opportunity to work on her latest audiobook presented itself I knew I had to deliver something extra special. In addition to a social media campaign I planned and executed an author interview, which was broadcast to Amazon employees. This included coordinating with multiple teams across Amazon to find a host for the event, market the event, write and edit a script with the author, and deliver the interview to Audible for other marketing opportunities. In tandem I worked on a quirky and humorous social media campaign to generate awareness and buzz.